Why have the 501 Jeans become a symbol of style?


Iconic model of the American brand Levi’s, the 501 jeans have been the most cultured jean in the world for 168 years.

The secret is the cutting

Straight and normal waist. Resistant and comfortable, the 501 jeans adapt to all types of bodies. It started out as a unisex garment  but took its first female form in 1981.

The 501 is an indisputable part of Hollywood history. Worn by John Wayne in westerns, by the scandalous Marlene Dietrich, by Marlon Brando who, by combining the 501 with a white tank top in “A Streetcar Named Desire,” made it the quintessential sexiest outfit.

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The 501 accompanied the liberation of women, adopting it definitively at the end of World War II. His muse for excellence was Marilyn Monroe.
We can also remember the unforgettable Susan Sarandon and Geena Davis in “Thelma & Louise” with their Levis.

It’s inimitable “effortlessly” style, would also make it Kurt Kobain’s badge in the “grunge” era.

Wanna see our Jeans 501? 

And if you need an advice for the sizes  check our size guide.

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